Apple takes a shot at China privacy in new action-flick ad

Donnie Yen Ji-dan stars in the ad

54615 110390 000 lead Apple China Privacy Ad

Apple has released a new video promoting its iPhone privacy features, and done it as a straight-out action flick which has been made specifically for its Chinese site.

In machine translation, Apple’s headline for the video reads “Keep your personal information safe, which is very iPhone.” It features a series of incidents where ominous men in suits take notes of ordinary people’s iPhone usage — or try to.

Before they can get very far, martial arts star Donnie Yen Ji-dan steps in to stop them. Wearing a suite that is all black apart from a white Apple logo, he basically kicks butt.

The civilians remain entirely unaware of either their privacy invasion, or Apple’s prevention of it, and, seriously, you’d watch the movie if this were a trailer.

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