Google will disable third-party cookies for some Chrome users in early 2024

What you need to know

  • Google’s Privacy Sandbox is planning on ushering in a third-party cookie-less world.
  • This plan will begin in Q1 2024 with one percent of Chrome users losing third-party cookies for the sake of a more secure web for everyone.
  • By Q4 2023, developers testing will have opened on a much grander scale.
  • Google states this is all being done in accordance to the UK’s CMA.

Google’s Privacy Sandbox is preparing to do away with an aspect of the web-based version of Chrome for the sake of stronger user security. In a new blog postGoogle states that it will depreciate third-party cookies in Chrome during the second half of 2024.

Preparations are needed before Chrome moves us into a world without third-party cookies. Beginning in Q1 2024, Google states it will start by killing third-party cookies for only one percent of Chrome users.

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