Samsung stops plans to change default search engine to Bing

Samsung continues with Google

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Samsung has decided to stop its internal assessment that explored the possibility of switching the default search engine on its smartphones to Microsoft’s Bing.

According to people familiar with the matter, Samsung initially considered switching search engines, believing it would not significantly alter the “status quo.” But most Samsung smartphone users use something other than the company’s in-house internet app.

Instead, they prefer alternative browsers, such as Google Chrome, preloaded on Samsung phones. But Samsung has decided not to engage in further internal discussions, citing potential consequences for its extensive business connections with Google.

Most of Samsung’s mobile devices heavily rely on Google’s Android operating system, and Google tailors its apps to be compatible with Samsung’s foldable-screen smartphones. Additionally, Google buys Samsung’s memory chips and uses the company’s contract chip manufacturing services.

Since the introduction of Samsung’s first model, the Galaxy S, in 2010, Google has been the default search engine on Samsung smartphones. However, according to one person, Samsung’s smartphone division has always regarded its significant dependence on Google’s software as a matter of concern.

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