Women & Young Women A/W 23/24

Previewing the A/W 23/24 Season: US Press Focus on Women and Young Women’s Fashion

Discover the latest in fashion with a curated collection of lookbooks and news from leading mid-market and contemporary retailers. This report delves into the forefront of style, spotlighting notable trends like the resurgence of ’90s-style leather jackets, the chic revival of denim waistcoats, and the comeback of the timeless chino. Explore the dynamic landscape of fashion as we bring you exclusive insights into the must-have pieces that define the current season.


Retailers strategically focus on well-established items that cater to various occasions and seasons, adapting to the ongoing #CostOfLiving crisis affecting consumer expenditures. The reliable #AnyOccasionDress seamlessly transitions into A/W collections, featuring sleeve lengths and boot styling suitable for the prevailing weather. While midi designs retain their status as the most marketable choice, maxi lengths are introduced to rejuvenate this style for a younger demographic.


Floral perennials receive a contemporary makeover, embracing a #SoftFocus aesthetic. This introduces a new and lively approach to both casual cut-and-sew and party dresses. Explore the latest trends featuring translucent tops at Closed and dreamy blurred print appliqué at Tu, available at Sainsbury’s.


#Utility continues to captivate the women’s fashion scene with its enduring commercial allure. The collection features a diverse array, spanning from authentic cargo trousers to jeans adorned with cargo pockets and layered outerwear. Noteworthy #UtilityDetails, including envelope pockets, zippers, and belted fastenings, seamlessly integrate functional elements into the designs, enhancing both style and practicality.


Updating the overcoats with a relaxed and oversized silhouette has been a game-changer. Commercially, neutrals and greys remain key drivers for this item, providing timeless appeal. However, to infuse a fashion-forward edge, we’ve introduced #GelatoPastels and embraced color-blocked styling. This combination not only enhances the aesthetic appeal but also ensures a versatile and on-trend look for the overcoats.

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